One of the biggest struggle in today's world is to be able to deliver consistent message across different marketing channels.
Why is this important?
Consumers today are more connected than ever before. The repository of information on competitor products, ratings, comments and expert reviews are growing faster each day. Attention span is getting smaller. So to get across a message, the same consistent information needs to be spread across channels to score a hit.
Chris Hall, Managing Director of SapientNitro compares todays marketing world to the Disney World. The visitors should get a consistent experience across the different marketing channels. Each visit will then draw them closer to adopting your product.